We are fashion entrepreneur sisters born and raised in Addis Ababa, Ethiopia.

Our entrepreneurial parents have always been patriotic Pan-Africans. They were diligent in teaching us about our rich culture, while the international media focused on Ethiopia’s drought, poverty, and instability. Our parents told us that it would be our responsibility to shift the world’s perception of our country.

We created WAWI from this lesson as a way to create modern, artisan-inspired fashion that weaves together the many stories of Ethiopia and connects them to the world.